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His Reason to Race

June 28, 2012

Wholesome Sweeteners Co-Founder and CEO Nigel Willerton is once again subjecting himself to grueling conditions all in the name of helping impoverished children around the world. On August 1, 2012, he will compete in the Ultraman Canada Triathlon, in Penticton, British Columbia. This race will last 3 days and consist of an exhausting 6.2 mile swim, 261 mile bike ride followed by a double marathon (52.4 mile run), for a total of 320 miles.

As most of you know, Willerton definitely enjoys competing in these types of events but he always does so in support of an organization who works hard to help those in need. In 2011, he joined a group of great athletes in the Run Across Ethiopia, where the group completed 10 consecutive marathons to raise money for schools in impoverished communities in the Ethiopian Highlands. All three schools have now been built! Later that year, volunteering for the C-Different

Foundation, he guided a blind athlete, Brandon Adame, through the inaugural Texas Iron Man and, just a few months ago, he guided another blind athlete, Tracy Minish, through the Boston Marathon. A brutally hot day where 58 year old Tracy managed to complete the course in temperatures that caused thousands of  able-bodied runners to drop out.

This year he is proud to compete in the Ultraman Canada in support of Cherish Our Children International, (COCI). COCI began its work in 1993 by establishing programs for abandoned, HIV-positive babies and children in Romania who were doomed to live and die in state homes and hospitals. Since then, COCI has made a significant difference in the lives of Romanian orphans. With the support of generous donors, COCI has been able to expand their life saving programs to the United States, Africa, Bosnia and Serbia. COCI’s main focus is to raise funds that sponsor programs for children in the most desperate situations. The organization identifies key programs that focus on critical issues such as abandonment, neglect, exploitation, disease and institutionalization in places like Romania, Africa, Serbia and Houston.

Help Nigel make a direct impact on the lives of these children by supporting his race. His goal is to raise $20,000 to help COCI to continue its very important work. Every cent donated will go to COCI! Cherish our Children’s work is so vital to the survival of the most innocent and vulnerable children around the world. Support him as he swims, bikes, and runs across British Columbia to give these children hope.

Click here to help make a difference in the lives of these innocent children.

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